iRobot needed a way to introduce the new technology they developed for the New Roomba, AeroForce. Technology always seems to be shown using renderings, which are great but we also wanted to show how it really works. Using a Phantom High Speed Video camera with a variety of snorkel lenses, we were able to get places and see things actually happening, and at 1500 frames per second you REALLY see how it works.
Roomba 800 overview
To Launch the Roomba 800 we created a large set at the studio that comprised a living room / kitchen / entryway set and a master bedroom / master bath set. The goal was to be able to show the Roomba doing all it's Roomba things, including a time-lapse from 20 ft overhead of its full 45 minute cleaning cycle ( shot with the infamous RED )
Producer / Client Tim Angle iRobot
Director Gary Sloan / Tim Angle
Editor Gary Sloan
Music Killer Tracks
VO Jamie Hill
And of course it always make sense to shoot the still campaign with the same sets and resources at the same time.